Straya Digital is a vehicle-based out-of-home (OOH) advertising platform. We help brands promote their message through everyday vehicles, turning real-world movement into measurable advertising exposure.
Your brand campaign is displayed on approved vehicles driven by our Captains. These vehicles travel their normal routes, creating consistent visibility across suburbs, cities, and communities.
Straya Digital works with:
• Local and national brands
• Startups and SMEs
• Agencies and media buyers
• Event promoters and service providers
Vehicle advertising is especially effective for brand awareness, launches, and local market penetration.
Campaigns are deployed across real driving routes based on availability and campaign objectives. This may include:
• Residential suburbs
• Commercial districts
• Commuter corridors
• Event and activity zones
Exact routes are not fixed like billboards, which allows broader exposure.
Yes. Campaigns can be planned by city, region, or general area depending on your objectives and Captain availability.
Campaign durations are flexible and can range from short-term activations to longer campaigns. There are no mandatory long-term contracts.
Campaigns are supported by reporting based on campaign duration, vehicle activity, and location data. This provides transparency and insight into where and when your brand was active.
Yes. All Captains are verified, and campaigns are professionally managed to ensure brand safety, consistency, and appropriate placement.
Simply contact us through the website or request a campaign consultation. Our team will help design a campaign that fits your goals and budget.
A Captain is a verified driver who partners with Straya Digital to display advertising campaigns on their vehicle while driving as they normally do.
No. Captains continue their everyday driving — commuting, errands, work, or weekends. No special routes or schedules are required.
Earnings depend on Campaign duration. Specific earnings are shared when a campaign is offered. There are no upfront costs to join.
Campaigns are professionally installed and removed. Details are shared in advance, and no campaign is applied without your approval.
No. All campaign materials are installed and removed by trained professionals using vehicle-safe methods. We take every precaution to protect your vehicle’s surface.
In the unlikely event that any damage occurs during installation or removal, Straya Digital will arrange for professional repair at no cost to you.
No. Participation is optional. Captains are notified about available campaigns and can choose whether to participate.
Most well-maintained cars are eligible. Final suitability depends on vehicle condition, location, and campaign requirements.
No. Captains are not required to transport people or goods. This is passive earning through vehicle visibility only.
Vehicle advertising generally does not affect standard personal insurance, but we recommend checking with your insurer for peace of mind.
Payment details and timing are clearly communicated before campaign activation. Payments are made according to agreed campaign terms.
You can apply online by submitting your details and vehicle information. If approved, you’ll be contacted when suitable campaigns become available.
